Product Designer · Los Angeles Metro, CA

Designing with data, shipping with intent.

Designing with data, shipping with intent.

I design for complex B2B systems — CTI, sales enablement, and the workflows teams depend on every day. From user research to shipped interface, backed by data at every step.

Selected work

How I work

The best decisions are the ones you can defend with evidence.

I don’t start from the screen. I start from the people who deal with the current one every day — support teams, CS, the engineers maintaining it — and let their friction points set the priorities.

From there, I lean on real usage data — BigQuery, accessibility audits, and support ticket trends — to test whether a design decision actually worked, not just whether it looked right in Figma.

01 — Start with who’s stuck, not what’s broken

Example: Interviewed 5 Customer Success reps before touching the call-flow UI — the flowchart itself wasn't "broken," but the people maintaining and explaining it to customers were.

02 — Make the trade-off explicit, then choose

Example: Found 52 untracked gray values buried in the codebase. Rather than patching each one, chose to migrate to a semantic token system — more upfront work, but it closed the door on the same problem recurring.

03 — Close the loop with data, not opinion

Example: Support tickets tied to call-flow configuration dropped roughly threefold after the redesign shipped — the proof wasn't a stakeholder's approval, it was the ticket count.